Tetteh Quarshie (™), and Tetteh Quarshie Chocolate (™) are brand names, created to sell Ghanaian chocolate in particular; and other Ghanaian products including goods, crafts, tourism, history & culture. In this way it is similar to the "I ❤️ NY" trademark. https://en.wikipedia.org/wiki/I_Love_New_York

Brands are ideas; and new ideas can be very fragile, easily squashed by distractions. Tetteh Quarshie (™), and Tetteh Quarshie Chocolate (™) are brands directed, like a spear, towards the heart of the American market.

For a Chnaian, the name represents a point of cultural/historical pride; but for an average American, the same name evokes an exotic foreign quality, unknown and mysterious. Both sides of this coin work well together, in terms of manufacturing & trade.

For a Ghanaian, "Tetteh Quarshie" means "home," but to an Americans, it means an unexplored place yet to be discovered. That journey begins with a bite of the chocolate, made in Ghana, or at the very least grown there.

Chocolate has a taste, it has a texture, it has a "feeling" set off in your brain receptors, it has a look, a smell; but, like everything else, it also has an idea -- what do you think about, when you think about chcolate? That is where the brand comes into play.

Once the brand is sold to the customer, they become loyal to it, and every other source is deemed illegitimate in comparison to the genuine brand name. Take a bite of Tetteh Quarshie Chocolate (™), and Africa comes alive, with all the music, singing, drums, fabrics, colors, culture & history. Who is Tetteh Quarshie? He's the original Willy Wonka.